How Singapore Pools Uses IGT’s Aurora Solution Suite to Stay Ahead of Emerging Trends
Amid the kaleidoscopic landscape of sport betting, lottery games and horse races, a multifaceted entity known as singapore pools keeps things as interesting as a rollercoaster ride at Universal Studios. And unlike that overpriced theme park, you might actually make money here if you’re smart about it.
Founded in 1968, singapore pools is a government-owned organization that manages the country’s national lottery, sports betting and other gaming activities. Its mission is to provide a safe and trusted platform for people to place bets, so that the surplus revenue from gambling can be channeled back into the community through charities rather than ending up in the pockets of illegal gambling syndicates.
As digital adoption has skyrocketed across the gaming sector, Singapore Pools is committed to staying ahead of emerging trends to remain effective in its efforts to stem leakages to illegal gambling operators while upholding strict regulatory standards. To do so, the company needed a comprehensive IT environment to track and identify issues that impact bet placements.
To address this, the organization partnered with OCI to implement a fully automated IT environment powered by IGT’s Aurora solution suite. The integrated solutions include Aurora Navigator, Data Connector and Aurora Anywhere, which provide a single pane of glass for all lottery applications, as well as fast, efficient data integration, analytics and operations management.
The system also supports multiple languages and currencies, making it accessible to global audiences. Lastly, it enables more efficient business processes and provides a better overall user experience. For example, new bettors are no longer required to visit a physical retail outlet to sign up. They can do so online or on the go with the help of mobile apps.
In addition to leveraging the technology to help its customers, Singapore Pools uses its IT assets to benefit the community through a social enterprise called iShine Cloud, which was launched in 2018. iShine Cloud provides other charities with an integrated suite of charity-specific solutions on a secure and affordable cloud-based IT platform. These solutions improve the productivity, governance and efficiency of charities, allowing them to focus on their mission.
Whether you’re the casual bettor hoping to strike it rich or a seasoned pro crunching the odds like a Rubik’s Cube, chances are you’ve placed a bet or two in your life. And if you’re smart about it, you can increase your odds of winning by using a proven strategy. So does the house always win, or can the savvy punter come out on top? Keep reading to find out.