sgp pools is a state-owned gambling organisation in Singapore, which provides legal lottery and sports betting to combat illegal gambling and channel proceeds for good causes and charity. Its portfolio includes the popular lotto game Toto, pre-printed lottery game The Singapore Sweep, number game 4D, and football and motor racing sports betting.
The business was established in 1968, and has since evolved to include digital channels for its customers to onboard, manage their accounts and bet online. In addition, a mobile platform allows customers to bet from any location and at any time. The business also supports its efforts to work with authorities to combat illegal gambling activity.
Yeo has led many change management and transformation projects since his appointment as CEO in 2017. He credits the success of these initiatives to a strong leadership team, top management engagement and clear definitions of what was required. He is especially proud of the launch of PoolzConnect, a secure and convenient IP-based telephone service that lets customers place bets from any location, and receive their winning prizes automatically and securely.
Another significant initiative is iShine Cloud, which was launched in 2018. It is a charitable entity that offers other charities an affordable and integrated suite of charity-specific IT solutions via a secure cloud-based IT platform. It leverages Singapore Pools’ IT infrastructure and resources to make the system more accessible for charities, improving their productivity, governance and efficiency of operations. During the COVID-19 crisis, iShine Cloud enabled charities to keep running with minimal disruptions, helping them focus their resources on better serving their beneficiaries.
The company also uses the Oracle Cloud Observability and Management Platform to monitor its IT environment and reduce risk, as well as improve operational and customer experiences. This is because the platform gives improved visibility and automates IT tasks, which helps to reduce management complexity and speed up troubleshooting time. In fact, this has reduced the time to resolve issues from hours to minutes.
In the future, Yeo hopes to expand iShine Cloud to support more charity-specific solutions and help more beneficiaries. He is also keen to explore ways for the company to further utilise its IT expertise and IT capital to help other companies and organisations to grow and achieve their goals.
He is also putting in extra effort to build the right culture and mindsets for his employees, such as encouraging them to volunteer at community events. This is why all of the company’s branches will be closed for half a day on May 9 for its employees to participate in the Community Day 2023, which is being held at Gardens by the Bay. Some 340 employees from social service agencies and other organisations will be participating in the event to bring fun and outdoor activities to beneficiaries, and engage them with games and interaction elements along walking trails.
All of this will allow the company to continue to deliver the best possible experience for its customers, while supporting the efforts of the government and its partners in combating illegal gambling activity.